There was a joke quiz question in the 90s. "What does TESCO stand for?" The correct answer was "Good food, great prices and a whole lot more".
For a brief period I lived with my sister in North London. She would sometimes drag me to Ikea in Neasden, which was a hellish journey, and the shopping was always a bewildering ordeal. Since those days I've always believed that the Ikea marketing slogan is "Ikea. In Neasden nobody can hear you scream".
Today I went to B&M on purpose. For those of you that don't know: it's a low-end homewares shop. Again it might not be the official marketing slogan, but I always think it's "B&M. Prepare for disappointment"
Richard "Outdated Cultural Reference" B
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